A Globe Star Company
Culture.
Moves.
People.
We move culture. Globe Star Marketing is a full-scale, culturally fluent agency connecting strategy, creative, media and experience to turn attention into action.
- Strategy
- Story
- Influence
- Experience
Selected Clients & Partners
- NFL
- Univision
- Xfinity
- Barclays Center
- Madison Square Garden
- NJPAC
- Cîroc
The premise
Relevance isn't purchased.
It's earned.
Audiences can tell the difference between a brand that is part of their culture and a brand renting space in it. Relevance is built the slow way: understanding a community well enough to be useful to it, then showing up consistently with something worth paying attention to.
That is the work Globe Star Marketing does — cultural intelligence turned into campaigns that move people, and measurement that says honestly whether they did.
- 01
Cultural intelligence
Insight gathered from inside communities rather than inferred from a summary of them — so the creative is credible to the people it is aimed at.
- 02
Authentic audience connection
Partnerships, voices and channels that a community already trusts, carried by a brand that is willing to be a guest rather than an occupant.
- 03
Strategic execution
One team taking a positioning decision all the way through creative, media, activation and measurement, so nothing is lost in the handoff.
Capabilities
Ten disciplines. One engagement.
Everything below is run in-house and sequenced as a single journey — position, express, amplify, activate, measure.
- 01
Position
- 02
Express
- 03
Amplify
- 04
Activate
- 05
Measure
What we do, in four words
Strategy.
Story.
Influence. Experience.
Each one is a department in most agencies. Here they are one conversation — because the work never stops at the idea, and it never starts with a media plan.
Explore capabilities
Flagship case study · Globe Star-owned property
Rise Up NYC
Rise Up NYC is a free, multi-borough concert series in New York City — an entertainment property Globe Star owns, curates and produces. Across the 2024 season, Globe Star's work spanned brand strategy and creative, the digital ecosystem, marketing and audience development, artist and programming content, stage and event creative, and production strategy — coordinating artists and management, promoters, venues, engineers, production teams, sponsors, public-sector stakeholders and community partners.
12M+
Social impressions
Rise Up NYC 2024 season
8M+
People engaged across Instagram, Facebook and X
Rise Up NYC 2024 season
+35%
Engagement year over year
Rise Up NYC 2024 season
Explore proof across audiences
See Pepsi Sábados en el Parque across Latino music and sampling activations, Circle of Sisters across women-of-color lifestyle audiences, and Starter × G-III at the intersection of sports, fashion and culture.
The record
Depth that has to be accumulated.
100MM+
Consumers reached across marketing, digital and event production
Globe Star organization, accumulated across marketing, digital and event production
1,000+
National media, entertainment and event properties developed and executed
Globe Star organization, since 2002
2002
Roots in culture, media, entertainment and live audience connection
Year the Globe Star organization began
These figures describe the Globe Star organization's accumulated record. Campaign outcomes depend on the brief, the budget and the market — we do not present a number from one property as a forecast for another.
Connected execution
Most briefs die in the handoff.
Insight becomes a deck. The deck becomes creative. Creative becomes a media plan someone else is running, and the original reason for the idea is gone by the time the work is live.
Globe Star Marketing keeps the whole sequence inside one organization — strategy that continues through content, media, talent, experience and measurement on the same platform.
Start a Project- 01
Position
Before a single asset is made, we define the territory a brand can honestly own — and the audiences that make it worth owning.
- 02
Express
Culture is not a targeting layer applied at the end. It shapes what we make, how it looks and who is allowed to tell it.
- 03
Amplify
Media, social and voice work together as one distribution system, with budget moving toward what actually reaches people.
- 04
Activate
The moments a brand is remembered for are usually physical — an activation, a night, a room — and they are the hardest to coordinate.
- 05
Measure
Every engagement ends with a read: what the work cost, what it reached and what we would do differently next season.
Next move
Let's move your audience.
Tell us who you need to reach and what has to change. We will come back with an honest read on whether we are the right team — and if we are not, who is.
A Globe Star Company.