Work
A portfolio of original platforms and verified engagements showing how Globe Star connects cultural strategy, creative thinking and integrated execution — with every proof level clearly labeled.
Original Property · Flagship Case StudyMunicipal · Culture · Live experience
A Globe Star-owned, multi-borough cultural platform carried from brand and audience strategy through digital, content and live execution.
Results shown are from verified Rise Up NYC 2024 season reporting.
Verified Legacy EngagementBeverage · Music · Experiential
A music-led summer sampling program developed for major Latin markets, with weekly key-account events in five markets and three New York City park activations highlighting Pepsi Throwback.
Scope and outcomes reflect Globe Star's archived project record for this campaign.
Verified EngagementMedia partnership · Live experience
Documented agency-of-record support for a one-day lifestyle expo built around content, commerce, culture and community.
Scope shown reflects Globe Star's documented project record.
Verified EngagementSports · Fashion · Culture
A culturally timed launch for G-III's Starter satin team-jacket series at the intersection of sports, fashion and culture.
No campaign outcomes are stated; the record documents Globe Star's partnership with G-III for the launch.
Original properties
Original properties and program concepts demonstrate Globe Star's ability to create sponsor-ready platforms across African American, Latino, Gospel, R&B, Hip-Hop and cross-generational audiences. They are not presented as client case studies.
Original Property
Hip-Hop · Multigenerational
A localized cultural platform pairing market radio personalities with local Hip-Hop ambassadors.
Original Property
Music · Digital content
An intimate performance and interview series hosted by Grammy-winning artist Jeff Redd.
Program Concept
R&B · Soul · Adult audiences
A national R&B and Soul concert concept connecting audiences with established artists.
Documented past artists include Eric Benét, Musiq Soulchild, Kelly Price, Lalah Hathaway and New Edition.
Program Concept
Gospel · Faith audiences
A Gospel live-event concept designed around inspirational performance and shared experience.
Documented past artists include Mary Mary, Ricky Dillard, Jekalyn Carr, Hezekiah Walker and Fred Hammond.
Original Property
Latino audiences · Hispanic Heritage Month
A digital program celebrating music, culture and Latino traditions through radio-partner platforms.
Program Concept
Latino audiences · Always-on engagement
An always-on concept combining digital, event and activation elements beyond a single cultural moment.
How we create proof
01
Start with the people, communities and behaviors that shape relevance.
02
Find the credible role for a brand within the moment, not simply beside it.
03
Connect creative, media, talent, content and live experience around one idea.
04
Build the structure to observe reach, response and what should happen next.
Selected clients & partners
A mark here records a documented relationship across the Globe Star organization — it is not a claim about the scope or results of a specific campaign.
