About
A marketing agency that reads culture before it writes a brief.
Globe Star Marketing is a culturally fluent, full-scale agency — strategy, creative, media and experience built around the audiences who actually decide what breaks through. Our roots run to 2002, and our reach spans both global brands and the neighborhoods they're trying to reach.
Who we are
Full-scale, culturally fluent, and built to carry one idea through every channel it needs to live in.
We are not a single-discipline shop that hands a campaign off between vendors. Globe Star Marketing connects strategy, creative, media planning and buying, and live audience experience under one team — so a cultural insight can travel from a positioning deck to a paid social plan to an activation stage without losing what made it true.
Culture isn't a department here. It's the starting point — because the audiences our clients need most are rarely won by a generic campaign wearing a translated headline.
Since 2002
Two decades of trust, counted plainly.
100MM+
Consumers reached across marketing, digital and event production
Globe Star organization, accumulated across marketing, digital and event production
1,000+
National media, entertainment and event properties developed and executed
Globe Star organization, since 2002
2002
Roots in culture, media, entertainment and live audience connection
Year the Globe Star organization began
The advantage
One connected organization, from strategy to the stage.
Globe Star Marketing is part of the Globe Star organization, and that connection is a genuine advantage: a strategy can continue into content, media, talent, experience and execution without being re-explained to a new vendor at every step. It means real production capability, established technology, deep cultural and community relationships, and firsthand experience building live audiences — all available to the same campaign, inside one accountable team.
Our flagship proof
Rise Up NYC is ours. We don't just market it — we own it.
Rise Up NYC is a Globe Star-owned entertainment property. We originate the concept, curate the programming, market it to the city and produce the season — start to finish. It isn't an outside client assignment; it's the clearest evidence of what our organization can build when we control every layer of the work.
Rise Up NYC is a free, multi-borough concert series in New York City — an entertainment property Globe Star owns, curates and produces. Across the 2024 season, Globe Star's work spanned brand strategy and creative, the digital ecosystem, marketing and audience development, artist and programming content, stage and event creative, and production strategy — coordinating artists and management, promoters, venues, engineers, production teams, sponsors, public-sector stakeholders and community partners.
See Rise Up NYC