Verified Engagement
Circle of Sisters
A women-of-color lifestyle platform where culture, community, content and commerce met in one day.
- Women of color
- Lifestyle audiences
- Media partnership
- Live experience
The audience opportunity
Build for a community, not a demographic label.
Circle of Sisters is a one-day lifestyle expo for women of color. Its format brought together ideas, entertainment, fashion, products and services around a clearly defined audience.
For brands, the opportunity was participation in a multidimensional cultural environment rather than a single-message placement. The documented program joined panel discussions, gospel concerts, a fashion show and a large vendor marketplace.
The experience
Content. Commerce. Culture. Community.
A one-day program with enough range to serve different interests while remaining coherent around the audience it was built for.
Panel discussions
Gospel concerts
Fashion show
200+ vendors
Globe Star's documented role
Production support with one accountable partner.
For Circle of Sisters, Globe Star partnered with Emmis Broadcasting as agency of record to provide talent, audio and visual equipment, and technical expertise for performance stages and conferences.
Documented scope
- Talent
- Audio equipment
- Visual equipment
- Technical expertise
- Performance-stage support
- Conference support
Proof of scale
A layered experience, clearly documented.
- 200+
- Vendors selling products and offering services
- 3
- Radio brands: WBLS, HOT 97 and WLIB
- AOR
- Documented Emmis Broadcasting partnership for this engagement
- Multi-stage
- Performance-stage and conference support
Scope shown reflects Globe Star's documented project record.
What this demonstrates for brands
Cultural fluency becomes credible when the experience serves the audience.
The record demonstrates Globe Star's ability to support a large multicultural lifestyle platform across talent, technical systems and multiple programming environments.
Plan a multicultural platform